Real Estate · Polk County, FL
Real estate websites that capture
the lead before Zillow does.
For Polk County agents, teams, and brokerages who are tired of paying for their own leads twice. Live MLS listings, built-in lead capture, and routing straight into your CRM — custom-coded, done in 3 weeks.
Built for a brokerage with 150+ homes sold and $25M+ in volume · Live MLS via IDX · 3-week build, guaranteed
Your buyers start on Zillow.
They don't have to end there.
Every Polk County agent knows the math: the portals take your listings, wrap them in their brand, and sell the leads back to you. Meanwhile the typical agent website is a template from the brokerage — same layout as 40,000 other agents, no local depth, and every "contact agent" click routed somewhere you don't control.
A real estate website should do three jobs: show live listings so buyers have a reason to stay, capture the lead on your domain instead of a portal's, and hand that lead to your CRM while the buyer is still looking. Most agent sites do none of the three. Yours can do all of them.
What We Build
Three jobs, one site:
show, capture, route.
Live MLS listings on your site
IDX integration pulls your market's listings in real time — buyers search, filter, and browse without ever leaving your domain. We built this with SimplyRETS for a Central Florida brokerage; it updates itself.
Lead capture that feeds your CRM
Every inquiry, saved search, and showing request routes automatically into your CRM — Follow Up Boss, kvCORE, whatever you run — tagged by source, so follow-up starts in minutes, not days.
Area pages that actually rank
Dedicated, genuinely local pages for the communities you farm — Lakeland, Winter Haven, Davenport, Haines City, Auburndale — written for how buyers actually search, not copy-pasted city names.
Specialty pages for your niches
VA buyers, first-time buyers, 55+ communities, short-term-rental investors around the Four Corners/Disney corridor — whatever your book is built on gets its own page, because that's what wins the search.
Fast on the phone in the driveway
Buyers browse listings from the car outside the showing. Sub-2-second loads, image optimization on every listing photo, mobile-first from the first line of code.
Real Build · Central Florida
Diligence Real Estate Group: a brokerage site
that works like a lead machine.
A Central Florida brokerage with 150+ homes sold and $25M+ in volume needed more than a brochure. In four weeks we shipped a fully custom build: live MLS listings via SimplyRETS, lead routing into Follow Up Boss, dynamic landing pages for every county they serve, and dedicated VA-loan specialty pages — 15+ custom components, 100% custom code, no template underneath.
★★★★★ Their words, on Google: "Love our new website!"
Why The Nordic Nerd
Local
Based in Winter Haven. We know which streets flood, where the new construction is, and why Davenport search traffic looks the way it does. A national template farm doesn't.
Developer
IDX feeds, CRM APIs, map search — this is software, not a squarespace page. It's built by the software engineer you actually talk to.
Marketer
Area pages, buyer-intent search, conversion-first layouts. The site is built to rank and capture from day one — SEO isn't an add-on invoice.
Guaranteed
Live in 3 weeks or your next month is free. Listings don't wait, and neither do we.
What it costs,
before you ever talk to us.
Plans start at $950/month — site live in 2 weeks, then local SEO, area-page content, and Google presence managed every month after. Prefer to own it outright? One-time builds from $6,500, and the code, domain, and hosting are yours completely — no platform lock-in, no per-agent seat fees, nothing held hostage if you switch brokerages.
Do the math the way you'd tell a buyer to: one closed side pays for years of this.
See full pricing →Common Questions
Can you put live MLS listings on my site?
Yes — that's IDX integration, and we've shipped it in production (SimplyRETS, updating in real time). Your buyers search listings on your domain, and the inquiries are yours, not a portal's.
Does it work with my CRM?
If your CRM accepts leads, we can route to it. We've integrated Follow Up Boss directly; kvCORE, LionDesk, and others work the same way — every lead lands tagged and ready for follow-up.
I'm a solo agent, not a brokerage. Is this for me?
Yes. The build scales down cleanly — solo agents usually start with the monthly plan: a focused site, your farm areas as real pages, and your Google presence handled while you're at showings.
How long does it take?
Two to three weeks depending on plan, guaranteed — miss the date and your next month is free.
Do I own the site if I leave my brokerage?
Completely. That's the point — brokerage template sites vanish when you move. This one is yours: code, domain, content, and every lead it's ever captured.
Stop renting your own
leads back.
Twenty minutes, no pitch: your market, your farm areas, and what it would actually take to make your website your best lead source. If a template site is honestly enough for your situation, I'll tell you that too.
Book a Free Call →No pitch. No obligation. The person on the call is the person who builds it.